The September issue of Esquire will have an e-ink cover, jumping out at your eyes with shifting images.

Esquire first thought up the idea eight years ago, but the technology was still too clunky. Since then, the Kindle has gone on sale, and the same company that invented the tech used in Amazon's device ? E Ink ? is making the covers. The price, although undisclosed, is prohibitive, and Ford has been brought in as a "sponsor": A moving car ad will appear on the inside cover.

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